The Studio is Anywhere Real Estate’s in-house, full-service creative agency - five-time National Award winner - focused on real estate marketing. The Studio supports thousands of agents, helping them strengthen their personal brands and drive measurable business outcomes.
We spoke with Katie Thornton, Senior Director of The Studio’s Design Concierge, about how The Studio built a scalable headshot solution for its clients using HeadshotPro’s white-label API to modernize personal branding for agents across the United States.
Challenge
“As an in-house creative agency for a real estate company, many of our projects rely heavily on agent headshots.
Traditionally, these were a major pain point. Agents are notorious for having outdated or extremely low-resolution photos because professional headshots are expensive and logistically challenging to arrange for busy agents. Coordinating photographers, scheduling sessions, and ensuring consistent quality across hundreds of agents was nearly impossible.”
Solution
“With HeadshotPro’s AI headshots, we’ve eliminated those hurdles.
Agents can take action immediately and receive professional-quality results the same day. What was once a blocker became a starting point.
Today, we use AI Headshots as the first step in an agent’s branding journey. It’s a simple, confidence-boosting win that helps agents see themselves more clearly see themselves as a personal and more open to investing in the next phase of their marketing to grow their business.”
Results
A high-demand addition to The Studio’s service offering
“The impact has been twofold. On the agent side, adoption has been strong, with consistently positive feedback around ease, speed and quality. Very few agents request a do-over and several agents have said they "love" their results.”
A scalable personal branding solution for The Studio’s clients
“For The Studio, AI Headshots quickly evolved into an accessible starting point for agents, helping more of them begin building a cohesive personal brand that supports business growth. We’ve seen strong engagement at live events with growing interest across the organization.”
